Destination Rotorua chief executive Michelle Templer says Rotorua winning the bid to host this conference is a major coup for the region.
‘Promoting Rotorua as a business event destination is key to supporting growth in valued visitors,’ says Templer. ‘While we are well known for our visitor activities, attractions and natural environment, we also have excellent conferencing facilities and a large portfolio of accommodation options.”
Templer says Rotorua ranks third in New Zealand in the number of multi-day conference delegate days spent in the city. Only major centres Auckland and Wellington have a greater market share of this visitor group.
Craig Murray, Destination Rotorua business events manager, says the attraction of large scale business events is a highly competitive space because conference delegates have a much higher average spend than most visitors.
‘Many of these conferences are scheduled for our low or shoulder seasons so they are also perfect for our industry in that they provide capacity and demand in what is traditionally a quiet time of year.’
According to Murray, Destination Rotorua actively targets sectors that fit with the region’s natural or intrinsic competitive advantages like indigenous culture, forestry and geothermal. The successful conference bid was a joint venture between Destination Rotorua, Tourism New Zealand and the University of Waikato.