Kiwis in sight of NSW

Kiwis in sight of NSW

Destination New South Wales (DNSW) has launched a new regional conferencing unit, and Kiwis are among its key targets.

Sandra Chipchase, chief executive officer of DNSW, says the organisation has actually taken notice of how New Zealand has successfully developed its regional meetings and incentive sector.

‘I think new Zealanders have been leaders in developing a regional product. So we have looked at what we can learn and how we can add to it in an Australian context. We’d also like to look at how we can lead share for more regional business.’

Chipchase says New Zealand based corporate meeting and retreat planners, as well as incentive organisers are an obvious market for the new unit.

‘We know that a lot of Kiwi planners are looking for high-end luxury close to home and that they like to build in adventure and team building.

Regional New South Wales can offer all of that – a treasure hunt around the south-west by Ferrari, food and wine experiences, horse riding trails, outback activities and more.’

She says New Zealand groups already incorporate Sydney shows into their programmes and it is easy to do this and then head into a region such as The Blue Mountains.