Simon Manning, vice-president sales & marketing Langham Hospitality Group; Serene Tan, regional director of public relations – Asia Pacific; Franz Mascarenhas, managing director The Langham Auckland Simon Manning, vice-president sales & marketing Langham Hospitality Group; Serene Tan, regional director of public relations – Asia Pacific; Franz Mascarenhas, managing director The Langham Auckland

Langham to Cordis, other plans for NZ

Landmark hotel The Langham Auckland will be rebranded as a Cordis on 1 November 2017 following a $35 million dollar refurbishment.

When it opens, Cordis, Auckland will be the third of what is described as a ‘new generation of selected upper scale modern hotels’ by Langham Hospitality Group.

Simon Manning, Hong Kong based vice-president sales and marketing with LHG, says the rebrand is about modifying to meet the requirements of the market and be part of Auckland’s success.

He says Cordis will better suit the market profile of business travellers, families and other leisure travellers, and conferences, weddings and other functions.

Manning is not discounting the re-entry of the Langham brand in the city, a more boutique hotel and probably on the waterfront. He says the group is also keen to explore other options in New Zealand as part of its growth strategy. This could include Cordis Hotels in Wellington and Christchurch and the management of more boutique assets in Queenstown and possibly other parts of the country.

The rebrand of the existing Auckland hotel will see the property undergo refurbishment from 11 July (after the Lions rugby tour) of all 411 rooms and suites, lobby lounge and exclusive Club Lounge. Other areas, such as Eight Restaurant (which will remain) and the banquet venues have already been renovated.

The Langham Auckland’s managing director Franz Mascarenhas says the hotel will continue to trade through the refurbishment and disruption will be minimal. Room renovations will be carried out in phases where guest floors will be closed off entirely and refurbishment works will be isolated to the designated areas only.

‘The city has to build more upper scale hotels and in the future this hotel will trade against them,’ says Manning. ‘The real luxury segment is small and probably (its future) is down on the waterfront.’

 

 

 

 

 

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