Rotorua on the world stage

Rotorua on the world stage

Rotorua has been named as one of the top places to see in The New York Times’ 52 Places to Go in 2018 list.

The list, described as a “starter kit for seeing the world” features Rotorua at number 45 – the only New Zealand destination to make the list.

‘Signature events showcase the best of our destination, adding to exposure like this, and we have a lot of great ambassadors like cultural groups and home-grown sportspeople competing and performing on the world stage,’ says Rotorua Deputy Mayor Dave Donaldson.

Destination Rotorua chief executive Michelle Templer says the exposure in the list is ‘phenomenal recognition’ for the solid work that has been undertaken by the industry, Destination Rotorua, Rotorua Lakes Council and others.

Templer says the article ties in well with ongoing international activity to ensure Rotorua stays top of mind with trade and international agents.

Rotorua’s tourism target is $1.5billion in visitor expenditure by 2030, with the city on target to achieve that goal.