Business events raking it in

Business events raking it in

New Zealand business events will deliver $311 million to the New Zealand economy, according to new figures released by Tourism New Zealand.

The events were secured by Tourism New Zealand and industry over the last four years and will bring nearly 100,000 people to the country, the organisation says.

In Budget 2013 the government invested $34 million with Tourism New Zealand for the purpose of attracting meetings, incentives and conferences.

‘We are really pleased with the significant return on investment we have made with the support of the New Zealand business events industry,” says René de Monchy, director trade, PR and major events.

de Monchy says New Zealand is performing extremely well as an attractive and unique business events destination. The estimated value from all conferences bid for and won in the current financial year to date is $39.7 million. Plus an expected $33 million from secured incentive business.

‘The New Zealand industry has a reputation for working together to create memorable events that international events organisers want, and delegates want to attend. It’s this approach that sets us apart and is winning bids on the global stage,’ he says.

‘Business Events deliver a variety of benefits that support our work to spread visitation across the year and into the regions.’

Some key facts:

  • New Zealand’s star as a conference destination is rising. New Zealand rose four places in the world listings, taking out the 12th spot in Asia Pacific and the 47th in the world in the latest International Congress & Convention Association’s (ICCA) annual data.
  • New Zealand's business event offering is continuing to expand and with new convention centres being built in Auckland, Christchurch and Wellington.
  • New Zealand is ranked 1st for ease of doing business – World Bank. Ranked 2nd business friendliness by Forbes best countries for business.
  • New Zealand’s niche knowledge and research areas such as health science, agribusiness, marine are helping attract business events.
  • A number of conferences will be held across the country over the coming years benefiting many regions, including Auckland, Hamilton, Rotorua, Palmerston North, Wellington Christchurch and Dunedin.
  • International Conference / convention arrivals are growing – 66,000 up 4% (MBIE IVA - YE March 17)

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