The recent influx of Lions fans to Wellington has shown the value of tourism to the capital’s economy, according to Tourism Industry Aotearoa Wellington hotel sector chairman Steve Martin.
‘[Tourists] are especially valuable during winter, which is normally a quiet time for the holiday market in Wellington,’ he says.
Commercial accommodation in Wellington was full, with many fans choosing to stay in the region all week.
Martin says the city has plenty of scope to attract more big events to Wellington at other times.
There are 33 finalists in this year’s New Zealand Hotel Industry Awards, with five regions taking centre stage - Auckland, Rotorua, Wellington, Christchurch and Queenstown.
Auckland’s Mayor Phil Goff has recently justified his revised targeted rate proposal by accusing hotels of exploiting participants in the World Masters Games.
But according to Tourism Industry Aotearoa’s chief executive Chris Roberts, the Mayor should stick to the facts, and start working with the accommodation sector.
‘The Mayor continues to make wild claims that are not based on the facts,’ he says.
Deloitte recently released results for the National Tourism Infrastructure Assessment conducted on behalf of Tourism Industry Aotearoa (TIA) and with help from a number of industry partners.
The study has revealed that if New Zealand’s tourism industry is going to really flourish, then more accommodation for visitors should be our highest priority.
And, it can’t be done alone. The industry will need to work closely with central and local government to achieve the required development and to close any current or potential infrastructure gaps.