Tuesday, 26 March 2024 00:33

Australian buyers experience Wellington

The group at Takina The group at Takina

Five association executives and event organisers from Australia recently immersed themselves in the Wellington event scene, exploring the capital’s walkable streets and diverse array of venues, accommodation, and attractions.

The group included PCOs and association executives across the medical, finance and insurance industries. The famil, organised by Business Events Wellington, aimed to show off what was on offer for business events in Wellington.


"There's no better way to experience Wellington than to experience it first-hand. So, it is exciting to showcase Wellington to PCOs and associations who haven't visited Wellington in a long time – or ever before – and highlight how we can support organisations to successfully bring their business events here,” says Irette Ferreira, manager at Business Events Wellington.


The group visited a range of accommodation options including Naumi Studio Hotel, Intercontinental Wellington, Oaks Wellington, and one of the city’s newest hotels, Tryp, where the group enjoyed breakfast at the Penthouse 601with views over the city.


Eight venues were visited, including Prefab Hall, Michael Fowler Centre, Parliament, Shed 6, Te Papa, Public Trust Hall, St James Theatre and the new Tākina.


"Our new dedicated convention centre Tākina has provided a huge boost to Wellington's hosting capabilities, which has opened up an exciting new set of opportunities for business events in the capital,” says Ferreira.


The group enjoyed dinner at Tākina catered by Tākina Events for a bespoke experience of the city's newest venue, as well as a theatrical private "stage dinner" at the St James Theatre, hosted by Venues Wellington and catered by Food Lab, overlooking the 100+ year old theatre.


A range of hands-on experiences across the city were a highlight of the famil, with wine tasting at Nobel Rot, a barista course at Mojo, and bespoke perfuming at Wellington Apothecary.


The group also enjoyed an ecosanctuary tour at Zealandia, a guided tour at Te Papa and Wellington Museum, as well as a walking tour which included Hannah’s Laneway to learn about the city and its landmarks. A stop at the Kaibosh Food Rescue also took place, to learn more about including food rescue in event schedules to repurpose food waste, and of course a ride the iconic Wellington Cable Car.


When asked how they would describe their experience, attendees commented on the hospitality, walkability of the city, and ease of getting to and around.


“Great destination, and with the new convention centre, a great destination for business events,” the group says. “It's a very walkable city and convenient for those travelling into the city.”


Ferreira says Business Events Wellington hosts a number of famils throughout the year.

"All operators customised their experience to suit the group size and needs," she says. “Famils like this one wouldn't be possible without the support of our Wellington hotels, venues, and other stakeholders."