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Mya Lealiifano, general manager at Quality Hotel Lincoln Green Mya Lealiifano, general manager at Quality Hotel Lincoln Green

Event partnerships can support the community and economy

As a hotel operator that advocates strongly for healthy living and sustainability, Quality Hotel Lincoln Green believed that the partnership with LiveFit Health and Fitness Festival, which took place on the 10-11 April, was a natural and successful alignment. LiveFit Health and Fitness Festival is New Zealand biggest health, fitness and wellness event, with over 80 brands to shop, 40 plus workouts, live cooking demos, seminars, world-class trainers, health and wellness experts and so much more on offer over an action-packed two days.

Mya Lealiifano, general manager at Quality Hotel Lincoln Green, says this was the first year the property has partnered with LiveFit. "The event was launched in 2019 with dates set for March 2020. Unfortunately, Coronavirus lead to the event being postponed to 2021 to be hosted at the Trust Arena, which is when we were then approached for the hotel partnership.”

"We were fully booked out over the weekend of LiveFit. This was a mixture of LiveFit attendees and guests attending other local events over the same date duration. We accumulated 21% of our occupancy from this event over the event period, which was a good result. “The more visitors we can bring to the region, the better opportunity we have to stimulate the local economy and keep the small businesses afloat until borders are open.” Says Lealiifano.

The LiveFit festival showcases local businesses and offers inspiration and ideas to live better for tomorrow - an exciting and innovative concept that can be enjoyed by all ages and stages, and important for the community to stimulate the local economy.