Artist impression of the planned Sudima Queenstown Artist impression of the planned Sudima Queenstown

Sudima cautious but sees promise in business events

Corporate groups could be provide a ray of light in what looks likely to remain a challenging trading environment next year, says Sudima chief operating officer Les Morgan.


He says the company is taking a cautious approach generally to 2022 and is ‘looking beyond next year’ for any real stability in either the domestic or international markets.

"However, we are also making sure that the company is in the best possible position to maximise opportunities that do arise."


Morgan says before the latest Auckland lockdown, Sudima was seeing good growth in the business events market. "We do expect that to come back. The improved facilities around the country, like Te Pae in Christchurch, will stimulate interest in the market and we are seeing good bookings related to that opening."

He says the 10th floor of the recently opened Sudima Auckland City was turned into conference space and the new Sudima Queenstown Five Mile has four meeting rooms. In both cases, these were late decisions prompted by the strength of the C and I market.

"A key will be for all parties in the supply chain to be flexible in their terms and conditions. There is definitely pent up demand because corporates want to get together, make plans and socialise again."