Wednesday, 08 May 2024 02:51

New Zealand targets Asia Pac association market

NZ at the PCMA NZ at the PCMA

New Zealand is actively pursuing association conference business in the Asia Pacific region on an educational and networking mission through Singapore, Seoul and Kuala Lumpur. 

New Zealand has three new, world-class convention centres in its three largest cities currently booking conference business: Te Pae Christchurch Convention Centre; Tākina Wellington Convention & Exhibition Centre; and the New Zealand International Convention Centre, which opens in Auckland in 2025. 

Tourism New Zealand General Manager NZ & Business Events Bjoern Spreitzer says: “New Zealand’s new capacity and capability for events has increased interest from the association sector. 

“New Zealand offers Asia Pacific associations a wider audience and access to new innovative content and networks, as well as the amazing activities, unique culture, and stunning scenery that attracts delegates and lead to a well-attended, successful event.”


According to ICCA statistics, the fast-growing association sector in the Asia Pacific region hosted 1,481 confirmed association meetings in 2023. 

Spreitzer says: “We’re looking to build on and enhance the relationships and connections already in place to grow New Zealand’s presence and share of conferences in the Asia Pacific region. These range from research alignment through university partnerships and industry collaborations, to direct airline connectivity between Auckland and Christchurch and many destinations across Asia.” 

As part of a concerted push in the sector, members of the Tourism New Zealand Business Events team are attending education and networking event PCMA APAC in Singapore, before exhibiting at the inaugural MEETINGS Show APAC alongside 10 New Zealand partners. 

The team will also spend time at the ICCA Asia Pacific regional office in Kuala Lumpur to further their conference research capability and to build ties with the sector.  

The tour will finish with a special dinner in Seoul hosted at the New Zealand Residence. Eight select association executives from South Korea will be hosted by Tourism New Zealand and partners alongside Ambassador of New ZealandH.E. Dawn Bennet.