The company has opportunities in the business events and wider events sector says founder Gordy Bayne. "We are also curating our own Showponi events and also working with others to enhance their event offerings."
He sees potential to work with destination marketing organisations (DMOs) such as visitor and convention bureaux and regional tourist offices, plus a range of associations, and not for profits.
"Along with sustainability, one of the biggest focuses now is around story telling and being inclusive around indigenous culture. We talk about being ‘Proudly Local’ and that’s particularly appropriate now."
Bayne has previously launched and built travel brands such as Mondo Travel in New Zealand, Scoopon and on Voyage Luxury Holidays in Australia and recently TRAVLR. He recently returned home to New Zealand to work with Wandr Travel and Stuff Travel.
He is joined by SHOWPONI foundation team members Angela Bartlam, creative director; and Tania Reynolds, chief curator – business and events. Bartlam’s experience includes being Mondo Travel’s marketing manager. Tania Reynolds is known for her work with (among others) Touch of Spice and The Luxury Network NZ.
"Many business have had to reduce their staff or are unable to dial back up, so we look forward to any discussions on how we can help in a small or big way with re-entry activity this year and plans for 2022."