Wednesday, 26 June 2019 06:46

New event player: GPJ opens Auckland office

Ben Taylor, Tomaz Kljakovic and Caleb Bush, George P. Johnson (GPJ) Ben Taylor, Tomaz Kljakovic and Caleb Bush, George P. Johnson (GPJ)

Experiential agency George P. Johnson (GPJ) has expanded its network with the opening of a dedicated Auckland office.

Kiwi Tomaz Kljakovic will lead the New Zealand team as country manager, moving from his previous role of heading GPJ’s business development team in Australia.

GPJ is part of Project Worldwide that recently acquired Auckland agency Darkhorse. ‘Darkhorse is already enjoying collaboration and synergy with GPJ. It therefore makes perfect sense to formally launch GPJ into the New Zealand market,’ says Ben Taylor, CEO Asia Pacific, Project Worldwide.

GPJ’s track record here includes working with IBM since 2000, establishing Transformation Day for Amazon Web Services (AWS) and delivering major events including the opening ceremony for the 2015 Cricket World Cup in Christchurch.

‘GPJ New Zealand offers experiential services that can live online, on devices or in the physical world,’ explains Kljakovic. ‘We’re strategists, experience designers, creative thinkers, event production experts, data scientists and logistics specialists – all in one agency. In 2018, GPJ was named among Australia and New Zealand’s Most Innovative Companies by The Australian Financial Review and took home Campaign Asia’s Experiential Marketing Agency of the Year ANZ.

Kljakovic’s industry background includes senior national and regional sales and operations roles with Exhibitions and Trade Fairs, as national sales manager for IMG Culinary, senior account manager Asia Pacific at McCorkell & Associates, and as regional account director at Zomato.

‘I’m looking forward to bringing GPJ’s global knowledge, experience and network to Kiwis and Kiwi brands increasingly being recognised globally.’

GPJ has seen strong growth and momentum in its ANZ operations and in regional and global clients visiting and doing business in NZ. The opening of the new International Convention Centre in Auckland and an’ impressive roster of international sporting and political events slated for NZ will create even more opportunities for GPJ, our clients and the country to shine on the domestic and world stage.’