Ellerslie Event Centre, Auckland Ellerslie Event Centre, Auckland

Virtual tours where it’s at

Providing potential customers an immersive look inside a venue may be the way of the future, with 360° virtual tours proving a popular sales tool.

According to ScanView, which shoots panoramic images for Auckland, Waikato and Bay of Plenty event venues, hospitality and tourism businesses, providing 360° virtual tours has become a highly effective way to boost bookings.

Each virtual tour allows people to explore inside a reception venue, conference centre, individual hotel room or restaurant.

'The interactive virtual tours give customers the best view of a business and the added confidence to visit or make a booking,' says Mike Watt, ScanView managing director.

Watt says independent research conducted in 2015 for Google showed those who view a business listing with a virtual tour are twice as likely to make a booking.

'That figure is even higher for millennial customers. Those aged 18-34 are 130% more likely to book if a virtual tour is available for them to see first,' says Watt. 'Event and wedding venues in particular, can’t afford to ignore that market segment.'

Watt says the virtual tours are popular on social media, but offline versions can also be created.

'It’s ideal for use at tradeshows to give event venues that extra ‘wow’ factor to attract customer interest,' he says.

To find out more about the ScanView virtual tours, visit www.scanview.co.nz